About Us

ENJOY a Complimentary 10% OFF NEW collection

NOW — Nature. Ocean. World.

Rooted in the rhythm of nature, inspired by the power of the ocean, and designed for the modern world — NOW is more than activewear. It’s a lifestyle.

We are a conscious brand built on values of quality, timeless design, and feminine energy. Each piece is created with attention to detail, blending softness and strength to celebrate the beauty of movement and the elegance of simplicity.

At NOW, we believe in slow fashion, lasting quality, and empowering women to feel confident, connected, and free — in every moment.

Join us in moving with purpose, living with grace, and wearing what truly feels like you.
NOW — because the present is everything.

Fast shipping

New styles

Gift cards

5.0 rating

NOW wellness Factory

Made in Portugal

Our factory in Portugal has a strong focus on sustainability, including not only the manufacturing process but also the regeneration processes. The new 360 plant takes pre-consumer waste from the factory and unsold garments, and mixes it with post-consumer waste to create renewable yarns, which saves water. The waste from the renewable process is then turned into paper. The building reduces air circulation and optimises power and water consumption, which are controlled by a smart electric panel that gives real-time energy use, allowing efficient control and optimisation.The Portugal factory is accredited by various standards, including GOTS (organic textiles standard), Global Recycle Standard, OEKO-TEX, BSCI, and SEDEX, which covers working practices. SEDEX auditing ensures that our factories maintain high standards in health and safety, labor, environment, and business ethics.

Newsletter